Exploring Algonquin College - Digital Onboarding Experience

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Timeline

3+ Months

Team

4 UX Researchers

My Role

UX Research

UI Design

Background

Varying design patterns across Algonquin College subdomains and portals affect students’ onboarding experiences, learning outcomes, and engagement.


Impact

The aesthetics and features of a website influence how information is conveyed. thereby affecting a newcomer’s ability to integrate into student life..

Research Objectives


  • Identify the impact of current web designs on students’ experience using the college portals

  • Understand students’ expectations for a user-friendly web experience.

  • Assess the emotional and cognitive impact of the present design and navigation.

  • Recommend improvements to enhance usability, coherence, and accessibility.


Research Questions


  • What challenges do new Algonquin College students face during the onboarding process when navigating the Algonquin College website & Web portals?

  • How satisfied are students with the current digital onboarding experience provided by Algonquin College's webpages and web portals?

  • How do students experience locating essential resources and completing onboarding processes using Algonquin College's web portals and web pages?

Research Methods


For this study, we have used a mixed-methods approach by incorporating competitor analysis, a survey and a contextual inquiry to identify opportunities for improvement in the Algonquin College onboarding process.

Competitor Analysis

Competitor Analysis

We analyzed three Ontario college and university websites: St. Lawrence College, University of Ottawa and the University of Toronto. We observed and identify strengths and weaknesses, from which we derive key insights to evaluate the relative advantages and disadvantages of online strategies.


Survey Analysis

To understand the onboarding experience of new students at Algonquin College, we conducted a survey with 126 participants, narrowing our analysis to 99 first-year students for relevance. Among them, 52% were international and 48% domestic, offering a balanced perspective. Students primarily used the ACSIS platform (30%) for academic tasks like course registration and scheduling, while the main homepage and other services such as the bookstore or student clubs saw far less engagement. This indicates that students prioritize academic-related pages during onboarding and may lack awareness or access to non-academic tools.

Our findings revealed persistent challenges with both discoverability and usability across key platforms. ACSIS and HireAC were the most difficult to find and navigate, while 33% of respondents cited multiple logins as a major barrier to effective website use. Although over half of the students found information access easy, nearly one-third remained neutral, and 11% reported difficulty. Overall, most students rated their onboarding navigation experience as fair to good, highlighting a functional but unremarkable journey. These insights underscore the need for streamlined navigation, consistent design, and clearer access paths to improve the student onboarding experience.


Interview Analysis (Contextual Inquiry)

Interview Analysis (Contextual Inquiry)

Interview Analysis (Contextual Inquiry)

Participant: 12 First-Year Students

Format: Contextual inquiry

Task Assigned :

  1. Navigate HireAc to find a Part-time job

  2. Access the Bursary portal via Acsis

  3. Book a Zumba Class via EZfacility



User Persona

User Scenario

User Journey Mapping

Recommendation & Insights

Improving the HireAC Portal

  1. Introduce Consistency & Standards

  2. Improve Search Functionality

  3. Improve Application Transparency


Enhancing ACSIS & Bursary Portal

1.Streamline Login Process

2.Improve Visual Design and Task Flow

3.Platform Integration

Enhancing EZFacility

  1. Improve UI and Visual Design


Actionable Recommendation( Web pages Redesign)

Actionable Recommendation( Web pages Redesign)

Before

After

Before

After

Before

After

THANK YOU!

THANK YOU!

Open to new work

Excited to tackle new challenges in UX design!